Many companies build lists of prospects and set up complicated systems to scale cold outbound email, but they forget to actually verify that they can help anyone.
Have you ever tried setting up a cold outbound program? You're probably looking at $30-60k, half a year of dashed expectations, and a bunch of useless domains that are now on blacklists.
If you sell plumbing this might be fine: 8 Billion people need you. But if you sell SaaS for $30k or more per year, your TAM is small and your buyers expect relevant messages.
Clay only offers half the data that is available from their API providers. I'd love to discuss what you're getting now and how we can push beyond that.
The Relationship Engineer
